From the big banks to start-ups - Lanny is already immersed in many areas of the corporate world. The constant? His passion for customer orientation and problem solving. As a typical millennial, he is at home in social media and appears on Instagram as an influencer for brands such as Samsung and Gillette. Lanny's mission: To show companies how to get back in touch with their customers, how to position themselves as desirable "lovable brands" and how to build real relationships. After all, customers and prospects should not only generate sales, but also become brand ambassadors. All in the spirit of Inbound Marketing.
Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email ...
reading time: 6min
Zum Blog
Are your company's sales goals looking a bit like a pie in the sky weight loss plan? You have a number in mind; you know you need to eat healthily and exercise more, but ...
reading time: 7min
Zum Blog
As marketers, we're always under a lot of pressure to generate more leads. The volume of incoming leads will depend on the type of industry you're in – for example, ...
reading time: 8min
Zum Blog
Most marketing and sales professionals are familiar with the sales funnel. Essentially, it's the journey a customer takes as they become more and more aware of your ...
reading time: 7min
Zum Blog
With over 5.04 billion active social media users in 2024, businesses are finding more great ways to connect with their customers. Social media gives us a quick and easy ...
reading time: 8min
Zum Blog
In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.
reading time: 5min
Zum Blog
You've got the perfect lead; they fit your buyer persona criteria, they've taken some of the desired actions on your website, and so far, they've ticked all the right ...
reading time: 8min
Zum Blog
Sales and marketing: it's obvious why these two departments go hand in hand, yet nudging them out of their silos and into a collaborative mindset is trickier than you ...
reading time: 8min
Zum Blog
A slump in sales is frustrating and worrying. But there are several practical and valuable conversion opportunities that your business will miss if the sales process is ...
reading time: 9min
Zum Blog