Manuela Krapf
Full speed ahead: Power woman Manuela is a doer who loves things that have a powerful dynamic inherent in them - at work and in private life: innovative marketing technologies, exciting online presences, content marketing strategies, poetry slams and ice hockey. After her training as a qualified marketing manager HF and federal diploma in marketing, she has already actively implemented inbound marketing on the company side and now brings her valuable experience to the BEE customers. She absorbs the exciting content of life in order to provide others with the essence of it in a clear and understandable way.
5 Marketing Objectives for 2024
As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...
reading time: 5min
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Revolutionise Your Blog Writing With ChatGPT
Chat GPT, where to begin? Incredible, slightly terrifying, but totally game-changing! When natural language processing (NLP) tools started becoming mainstream, I was ...
reading time: 8min
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Increase Your Conversion Rate Through Personalisation
How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...
reading time: 8min
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Customer Reactivation: Why this strategy is so beneficial
Acquiring new customers can be a costly endeavour for businesses, but losing them is even more expensive. That's why you should really view your existing customers as an ...
reading time: 9min
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How to Use Schema Markup to Improve Your Blog Posts
When working hard to produce and publish awesome content, you want to give it every opportunity to reach the intended audience. Visitors to your website should engage ...
reading time: 8min
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Recruitment: With Which Content do Employers Score?
Recent global events have accelerated changes in the recruitment industry. It’s no longer enough to simply post a job advert and wait for the applications to roll in. Of ...
reading time: 7min
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How to Uncover Your Customer's Key Pain Points
In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?
reading time: 9min
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How to Use Content Discovery in Your Content Marketing Strategy
In 1996, Bill Gates wrote an essay titled "Content is King". The phrase has indeed turned into a bit of a marketing mantra, but the concept is still highly relevant – in ...
reading time: 6min
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An Effective Digital Marketing Plan To Grow Your Business in 2023
The start of a new year always inspires a fair amount of reflection on the efforts we've made in the past and whether we were able to achieve the goals we set for our ...
reading time: 7min
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