Full speed ahead: Power woman Manuela is a doer who loves things that have a powerful dynamic inherent in them - at work and in private life: innovative marketing technologies, exciting online presences, content marketing strategies, poetry slams and ice hockey. After her training as a qualified marketing manager HF and federal diploma in marketing, she has already actively implemented inbound marketing on the company side and now brings her valuable experience to the BEE customers. She absorbs the exciting content of life in order to provide others with the essence of it in a clear and understandable way.
As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...
reading time: 5min
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Chat GPT, where to begin? Incredible, slightly terrifying, but totally game-changing! When natural language processing (NLP) tools started becoming mainstream, I was ...
reading time: 8min
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How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...
reading time: 8min
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Acquiring new customers can be a costly endeavour for businesses, but losing them is even more expensive. That's why you should really view your existing customers as an ...
reading time: 9min
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When working hard to produce and publish awesome content, you want to give it every opportunity to reach the intended audience. Visitors to your website should engage ...
reading time: 8min
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In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?
reading time: 9min
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