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BEE Digital Growth Blog

The latest information on Digital Marketing & Sales Enablement, Data Intelligence, Organization Development. For all those who have made TRANSFORM TO PERFORM their business.

How to Optimise Your Subject Line to Generate More Conversions

How to Optimise Your Subject Line to Generate More Conversions

Pascal Bänninger | 24 Aug 2023

Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...

reading time: 9min

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Revolutionise Your Blog Writing With ChatGPT

Revolutionise Your Blog Writing With ChatGPT

Manuela Krapf | 10 Aug 2023

Chat GPT, where to begin? Incredible, slightly terrifying, but totally game-changing! When natural language processing (NLP) tools started becoming mainstream, I was ...

reading time: 8min

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Account-Based Marketing: What you really should know about

Account-Based Marketing: What you really should know about

Romy Fuchs | 27 Jul 2023

Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...

reading time: 9min

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What We've Learned From the HubSpot State of AI Report

What We've Learned From the HubSpot State of AI Report

Ben Klein | 20 Jul 2023

If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...

reading time: 9min

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Neues Schweizer Datenschutzgesetz und deine HubSpot-Website

New Data Protection Law in Switzerland: What you should know for your HubSpot website

Romy Fuchs | 13 Jul 2023

We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ...

reading time: 6min

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Hurry Up With Your Migration To GA4 (Google Analytics 4)

Hurry Up With Your Migration To GA4 (Google Analytics 4)

René Dallmann | 6 Jul 2023

Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...

reading time: 11min

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Cracking Your Top Accounts With Account-Based Sales

Cracking Your Top Accounts With Account-Based Sales

Pascal Bänninger | 29 Jun 2023

It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...

reading time: 8min

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Generate More MQLs and SQLs for Your Sales Team with Outbound Campaigns

Generate More MQLs and SQLs for Your Sales Team with Outbound Campaigns

Ben Klein | 22 Jun 2023

In the thrilling game of business, one thing has become increasingly clear: no matter what venture you're pursuing, nurturing a solid pipeline of marketing qualified ...

reading time: 9min

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Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Pascal Bänninger | 8 Jun 2023

Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...

reading time: 7min

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