Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...
reading time: 9min
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Chat GPT, where to begin? Incredible, slightly terrifying, but totally game-changing! When natural language processing (NLP) tools started becoming mainstream, I was ...
reading time: 8min
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Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
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If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...
reading time: 9min
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We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ...
reading time: 6min
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Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...
reading time: 11min
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It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...
reading time: 8min
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In the thrilling game of business, one thing has become increasingly clear: no matter what venture you're pursuing, nurturing a solid pipeline of marketing qualified ...
reading time: 9min
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Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...
reading time: 7min
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