In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...
reading time: 17min
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Marketing positioning is one of the fundamental strategies that helps companies differentiate and succeed in an increasingly competitive market. In a world where ...
reading time: 18min
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Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
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Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...
reading time: 12min
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We have some bad news: your email marketing contact database unfortunately decreases over time. Your contacts' email addresses change as they move from one company to ...
reading time: 7min
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In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...
reading time: 7min
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Without a clean database, your marketing campaigns, reports and deals will lead to skewed figures and questionable estimations - a little counterproductive when you ...
reading time: 7min
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From the "Great Resignation" to "Quiet Quitting" and now "Mass Layoffs", the last few years have presented a whirlwind of challenges to personnel service providers. ...
reading time: 11min
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Are you a manufacturing business interested in modernising your marketing to get better results? Are you starting to realise that the old-school promotional methods are ...
reading time: 8min
Zum Blog