In a world that treats data as the new gold, data-driven organisations don't just have a competitive edge; they're practically in a league of their own. Studies show ...
reading time: 10min
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If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...
reading time: 9min
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If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...
reading time: 9min
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Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...
reading time: 11min
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Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...
reading time: 6min
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Your business collects data from so many different sources. It's the blessing and the curse of the digital age we find ourselves in. On the one hand, you have more ...
reading time: 7min
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Sales and marketing reports are powerful tools you can rely on when making essential business decisions and planning for the future. Each campaign you launch opens the ...
reading time: 10min
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In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?
reading time: 9min
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When your boss asks about the success of the last marketing campaign and requests to see the figures, you might ask yourself the following questions: How do I prove the ...
reading time: 8min
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