placeholder_200x200

BEE Digital Growth Blog: Datenbasiert entscheiden

AI trends that will determine the future of sales and marketing

8 AI Trends in Sales and Marketing: Crafting Tomorrow's Strategies

Philipp Schirmer | 18 Apr 2024

In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...

reading time: 17min

Zum Blog

Everything you need to know about Google Consent Mode v2: A guide for HubSpot users

Everything you need to know about Google Consent Mode v2: A guide for HubSpot users

René Dallmann | 21 Mar 2024

Have you heard about Google Consent Mode v2? If not, don't worry - we've got everything you need to know about it here. Google Consent Mode v2 is an updated version of ...

reading time: 7min

Zum Blog

5 Marketing Objectives for 2024

5 Marketing Objectives for 2024

Manuela Krapf | 22 Dec 2023

As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...

reading time: 5min

Zum Blog

What You Need to Know About HubSpot Revenue Attribution

What You Need to Know About HubSpot Revenue Attribution

Yvette Veigel | 31 Aug 2023

If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...

reading time: 9min

Zum Blog

What We've Learned From the HubSpot State of AI Report

What We've Learned From the HubSpot State of AI Report

Ben Klein | 20 Jul 2023

If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...

reading time: 9min

Zum Blog

Cookieless Future: On the Safe Side with Server-to-Server Tracking

Cookieless Future: On the Safe Side with Server-to-Server Tracking

René Dallmann | 27 Apr 2023

Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...

reading time: 6min

Zum Blog

Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

Zum Blog

Improved HubSpot Reporting with Databox

Improved HubSpot Reporting with Databox

Katrin Zimmermann | 15 Dec 2022

Your business collects data from so many different sources. It's the blessing and the curse of the digital age we find ourselves in. On the one hand, you have more ...

reading time: 7min

Zum Blog

Building an Advanced but Simple Lead Scoring Model

Building an Advanced but Simple Lead Scoring Model

Philipp Schirmer | 27 Oct 2022

When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...

reading time: 6min

Zum Blog