In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...
reading time: 7min
Zum Blog
Your business collects data from so many different sources. It's the blessing and the curse of the digital age we find ourselves in. On the one hand, you have more ...
reading time: 7min
Zum Blog
When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...
reading time: 6min
Zum Blog
Sales and marketing reports are powerful tools you can rely on when making essential business decisions and planning for the future. Each campaign you launch opens the ...
reading time: 10min
Zum Blog
In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?
reading time: 9min
Zum Blog
When your boss asks about the success of the last marketing campaign and requests to see the figures, you might ask yourself the following questions: How do I prove the ...
reading time: 8min
Zum Blog
Is there a marketing platform that does more for your productivity and efficiency than HubSpot? We don’t think so. For years, we’ve relied on the innovators at HubSpot ...
reading time: 11min
Zum Blog
Are your company's sales goals looking a bit like a pie in the sky weight loss plan? You have a number in mind; you know you need to eat healthily and exercise more, but ...
reading time: 7min
Zum Blog
Did the last meeting about the data generated by your business activities not reflect what you’re actually experiencing? If you suspect that numbers don’t add up ...
reading time: 10min
Zum Blog