As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...
reading time: 5min
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Many companies start each year convinced that they have a viable digital marketing strategy in place. But already in the course of the first months, the deficits and ...
reading time: 7min
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Since August 2023, Pascal Schmid has been a member of the Board of Directors of BEE Digital Growth AG. Pascal Schmid is a Swiss cloud pioneer and member of the board of ...
reading time: 4min
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Marketing positioning is one of the fundamental strategies that helps companies differentiate and succeed in an increasingly competitive market. In a world where ...
reading time: 18min
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If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...
reading time: 9min
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We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ...
reading time: 6min
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Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...
reading time: 12min
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HubSpot Payments is an end-to-end payment solution that helps businesses offer a top-notch customer experience (CX). The benefit of this tool is that it enables quick ...
reading time: 7min
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For your business to thrive in the future, setting effective goals and strategies is crucial. The recent pandemic and resulting lockdowns have highlighted the importance ...
reading time: 7min
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