Whether you love it or hate it, outreach is an essential part of your sales cycle. Finding leads and making contact can be a little exhausting if you're doing it ...
reading time: 7min
Zum Blog
Without a clean database, your marketing campaigns, reports and deals will lead to skewed figures and questionable estimations - a little counterproductive when you ...
reading time: 7min
Zum Blog
When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...
reading time: 6min
Zum Blog
In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?
reading time: 9min
Zum Blog
Shifting into virtual selling has resulted in a sharp shock for some teams, particularly those with a long-established heritage of on-site visits and frequent travel to ...
reading time: 8min
Zum Blog
Some businesses quickly see the value in content marketing and start producing content without hesitation; they hire in-house teams or outsource specialists and crack on ...
reading time: 9min
Zum Blog
Many companies are looking to 2023 and thinking about ways to evolve their marketing and sales strategies to drive growth. For more and more companies, this means ...
reading time: 27min
Zum Blog