Many companies start each year convinced that they have a viable digital marketing strategy in place. But already in the course of the first months, the deficits and ...
reading time: 7min
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Since August 2023, Pascal Schmid has been a member of the Board of Directors of BEE Digital Growth AG. Pascal Schmid is a Swiss cloud pioneer and member of the board of ...
reading time: 4min
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If you’re a HubSpot user or partner, it’s hard to miss all the INBOUND hype every September. For over a decade, leading marketing, sales, and customer success experts ...
reading time: 9min
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Is your B2B operation scraping the bottom of the barrel for new leads? Stuck in a saturated market? Need to amplify your sales but don't know where to dial in your ...
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In a world that treats data as the new gold, data-driven organisations don't just have a competitive edge; they're practically in a league of their own. Studies show ...
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If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...
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Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...
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Chat GPT, where to begin? Incredible, slightly terrifying, but totally game-changing! When natural language processing (NLP) tools started becoming mainstream, I was ...
reading time: 8min
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Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
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