If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...
reading time: 9min
Zum Blog
We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ...
reading time: 6min
Zum Blog
Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...
reading time: 11min
Zum Blog
It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...
reading time: 8min
Zum Blog
In the thrilling game of business, one thing has become increasingly clear: no matter what venture you're pursuing, nurturing a solid pipeline of marketing qualified ...
reading time: 9min
Zum Blog
Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...
reading time: 7min
Zum Blog
Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...
reading time: 12min
Zum Blog
How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...
reading time: 8min
Zum Blog
Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...
reading time: 6min
Zum Blog