Are your company's sales goals looking a bit like a pie in the sky weight loss plan? You have a number in mind; you know you need to eat healthily and exercise more, but ...
reading time: 7min
Zum Blog
As marketers, we're always under a lot of pressure to generate more leads. The volume of incoming leads will depend on the type of industry you're in – for example, ...
reading time: 8min
Zum Blog
Most marketing and sales professionals are familiar with the sales funnel. Essentially, it's the journey a customer takes as they become more and more aware of your ...
reading time: 7min
Zum Blog
With over 5.04 billion active social media users in 2024, businesses are finding more great ways to connect with their customers. Social media gives us a quick and easy ...
reading time: 8min
Zum Blog
In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.
reading time: 5min
Zum Blog
You've got the perfect lead; they fit your buyer persona criteria, they've taken some of the desired actions on your website, and so far, they've ticked all the right ...
reading time: 8min
Zum Blog
It's time to talk about the most important member of your sales team: your business website. 75% of companies say that closing more deals is their top sales priority, ...
reading time: 7min
Zum Blog
Sales and marketing: it's obvious why these two departments go hand in hand, yet nudging them out of their silos and into a collaborative mindset is trickier than you ...
reading time: 8min
Zum Blog
A slump in sales is frustrating and worrying. But there are several practical and valuable conversion opportunities that your business will miss if the sales process is ...
reading time: 9min
Zum Blog