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BEE Digital Growth Blog: Lead Generation

Account-based Sales (ABS) vs Account-based Marketing (ABM)

Differences Between Account-based Sales (ABS) and Account-based Marketing (ABM)

Philipp Schirmer | 6 Jun 2024

In the realm of B2B strategies, ABS and ABM are key players in targeting high-value accounts. Discover their unique approaches and how they drive results.

reading time: 7min

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AI trends that will determine the future of sales and marketing

8 AI Trends in Sales and Marketing: Crafting Tomorrow's Strategies

Romy Fuchs | 18 Apr 2024

In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...

reading time: 17min

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Everything you need to know about Google Consent Mode v2: A guide for HubSpot users

Everything you need to know about Google Consent Mode v2: A guide for HubSpot users

René Dallmann | 21 Mar 2024

Have you heard about Google Consent Mode v2? If not, don't worry - we've got everything you need to know about it here. Google Consent Mode v2 is an updated version of ...

reading time: 7min

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The 5 Most Common Problems With Outbound Campaigns

The 5 Most Common Problems With Outbound Campaigns

Philipp Schirmer | 22 Feb 2024

Does your sales team make cold calls or run cold email marketing campaigns? Is your company actively running TV commercials? Will your brand have a presence at an ...

reading time: 16min

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How to Automate Upselling and Cross-selling

How to Automate Upselling and Cross-selling

Ben Klein | 2 Nov 2023

Upselling and cross-selling could increase your business's revenue by 43%. That's probably enough information to get you thinking about how to implement these strategies ...

reading time: 9min

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Unlocking Revenue Growth: Strategies to Master Upselling and Cross-Selling

Unlocking Revenue Growth: Strategies to Master Upselling and Cross-Selling

Pascal Bänninger | 14 Sep 2023

Is your B2B operation scraping the bottom of the barrel for new leads? Stuck in a saturated market? Need to amplify your sales but don't know where to dial in your ...

reading time: 6min

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How to Optimise Your Subject Line to Generate More Conversions

How to Optimise Your Subject Line to Generate More Conversions

Pascal Bänninger | 24 Aug 2023

Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...

reading time: 9min

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Account-Based Marketing: What you really should know about

Account-Based Marketing: What you really should know about

Romy Fuchs | 27 Jul 2023

Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...

reading time: 9min

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Cracking Your Top Accounts With Account-Based Sales

Cracking Your Top Accounts With Account-Based Sales

Pascal Bänninger | 29 Jun 2023

It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...

reading time: 8min

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