In the realm of B2B strategies, ABS and ABM are key players in targeting high-value accounts. Discover their unique approaches and how they drive results.
reading time: 7min
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In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...
reading time: 17min
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Have you heard about Google Consent Mode v2? If not, don't worry - we've got everything you need to know about it here. Google Consent Mode v2 is an updated version of ...
reading time: 7min
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Does your sales team make cold calls or run cold email marketing campaigns? Is your company actively running TV commercials? Will your brand have a presence at an ...
reading time: 16min
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Upselling and cross-selling could increase your business's revenue by 43%. That's probably enough information to get you thinking about how to implement these strategies ...
reading time: 9min
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Is your B2B operation scraping the bottom of the barrel for new leads? Stuck in a saturated market? Need to amplify your sales but don't know where to dial in your ...
reading time: 6min
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Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...
reading time: 9min
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Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
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It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...
reading time: 8min
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