Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...
reading time: 9min
Zum Blog
Customer experience (CX) starts long before the handshake on the day of the deal, the entry of credit card details on the checkout page, or even the call the customer ...
reading time: 8min
Zum Blog
HubSpot’s Lifecycle Stages help everyone in your business understand how contacts and companies progress through the sales funnel. This powerful tool gives insight into ...
reading time: 7min
Zum Blog
Whether you love it or hate it, outreach is an essential part of your sales cycle. Finding leads and making contact can be a little exhausting if you're doing it ...
reading time: 7min
Zum Blog
When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...
reading time: 6min
Zum Blog
A career in sales is, without a doubt, a challenging one. It requires an adaptable mindset, a tonne of objectivity and unfailing optimism. With 60% of buyers saying 'no' ...
reading time: 10min
Zum Blog
If salespeople had an honest conversation with their marketing team, and we mean a really honest discussion, it might go something like this:
reading time: 6min
Zum Blog
Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email ...
reading time: 6min
Zum Blog
There are 4 billion daily email users, and somewhere in that crowd are your customers. So, you do what all good inbound marketers do: you send lead nurture emails. ...
reading time: 8min
Zum Blog