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BEE Digital Growth Blog: Marketingstrategie

AI trends that will determine the future of sales and marketing

8 AI Trends in Sales and Marketing: Crafting Tomorrow's Strategies

Romy Fuchs | 18 Apr 2024

In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...

reading time: 17min

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Positioning as a successful strategy in marketing | BEE

Positioning as a successful strategy in marketing

Ben Klein | 12 Oct 2023

Marketing positioning is one of the fundamental strategies that helps companies differentiate and succeed in an increasingly competitive market. In a world where ...

reading time: 18min

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Account-Based Marketing: What you really should know about

Account-Based Marketing: What you really should know about

Romy Fuchs | 27 Jul 2023

Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...

reading time: 9min

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Mobile marketing strategy: tips and trends for your business success

Mobile marketing strategy: tips and trends for your business success

Romy Fuchs | 25 May 2023

Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...

reading time: 12min

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Orange is the new black: 5 Branding Design Highlights

Orange is the new black: 5 Branding Design Highlights

Natalie Majolo | 13 Apr 2023

Welcome to the zesty world of orange! This vibrant hue has been captivating artists and designers for centuries, from the ancient Egyptians who used it to symbolise the ...

reading time: 8min

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Why email list growth is so important

Why email list growth is so important

Romy Fuchs | 23 Feb 2023

We have some bad news: your email marketing contact database unfortunately decreases over time. Your contacts' email addresses change as they move from one company to ...

reading time: 7min

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Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

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How to Clean Data in HubSpot with the Operations Hub | BEE

How to Clean Data in HubSpot with the Operations Hub

Romy Fuchs | 17 Nov 2022

Without a clean database, your marketing campaigns, reports and deals will lead to skewed figures and questionable estimations - a little counterproductive when you ...

reading time: 7min

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How We Solve the Challenges of Personnel Service Providers

How We Solve the Challenges of Personnel Service Providers

Bülent Paradiso | 10 Nov 2022

From the "Great Resignation" to "Quiet Quitting" and now "Mass Layoffs", the last few years have presented a whirlwind of challenges to personnel service providers. ...

reading time: 11min

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