In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...
reading time: 17min
Zum Blog
Marketing positioning is one of the fundamental strategies that helps companies differentiate and succeed in an increasingly competitive market. In a world where ...
reading time: 18min
Zum Blog
Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
Zum Blog
Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...
reading time: 12min
Zum Blog
Welcome to the zesty world of orange! This vibrant hue has been captivating artists and designers for centuries, from the ancient Egyptians who used it to symbolise the ...
reading time: 8min
Zum Blog
We have some bad news: your email marketing contact database unfortunately decreases over time. Your contacts' email addresses change as they move from one company to ...
reading time: 7min
Zum Blog
In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...
reading time: 7min
Zum Blog
Without a clean database, your marketing campaigns, reports and deals will lead to skewed figures and questionable estimations - a little counterproductive when you ...
reading time: 7min
Zum Blog
From the "Great Resignation" to "Quiet Quitting" and now "Mass Layoffs", the last few years have presented a whirlwind of challenges to personnel service providers. ...
reading time: 11min
Zum Blog