placeholder_200x200

BEE Digital Growth Blog: Marketingstrategie

AI trends that will determine the future of sales and marketing

8 AI Trends in Sales and Marketing: Crafting Tomorrow's Strategies

Philipp Schirmer | 18 Apr 2024

In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...

reading time: 17min

Zum Blog

Positioning as a successful strategy in marketing | BEE

Positioning as a successful strategy in marketing

Ben Klein | 12 Oct 2023

Marketing positioning is one of the fundamental strategies that helps companies differentiate and succeed in an increasingly competitive market. In a world where ...

reading time: 18min

Zum Blog

Mobile marketing strategy: tips and trends for your business success

Mobile marketing strategy: tips and trends for your business success

Yvette Veigel | 25 May 2023

Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...

reading time: 12min

Zum Blog

Orange is the new black: 5 Branding Design Highlights

Orange is the new black: 5 Branding Design Highlights

Natalie Majolo | 13 Apr 2023

Welcome to the zesty world of orange! This vibrant hue has been captivating artists and designers for centuries, from the ancient Egyptians who used it to symbolise the ...

reading time: 8min

Zum Blog

Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

Zum Blog

How to Clean Data in HubSpot with the Operations Hub | BEE

How to Clean Data in HubSpot with the Operations Hub

Romy Fuchs | 17 Nov 2022

Without a clean database, your marketing campaigns, reports and deals will lead to skewed figures and questionable estimations - a little counterproductive when you ...

reading time: 7min

Zum Blog

How to Uncover Your Customer's Key Pain Points

How to Uncover Your Customer's Key Pain Points

Manuela Krapf | 7 Jul 2022

In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?

reading time: 9min

Zum Blog

Free vs Starter vs Pro vs Enterprise HubSpot Marketing Hub

Which HubSpot Marketing Hub is right for me? Free vs Starter vs Pro vs Enterprise

Cindy Hameed | 17 Mar 2022

Are you searching for marketing software? It's 2022, and without the right kit to implement your digital marketing strategy, you may be at a serious disadvantage. Of ...

reading time: 12min

Zum Blog