As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...
reading time: 5min
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If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...
reading time: 9min
Zum Blog
Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...
reading time: 11min
Zum Blog
In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...
reading time: 7min
Zum Blog
Sales and marketing reports are powerful tools you can rely on when making essential business decisions and planning for the future. Each campaign you launch opens the ...
reading time: 10min
Zum Blog
When your boss asks about the success of the last marketing campaign and requests to see the figures, you might ask yourself the following questions: How do I prove the ...
reading time: 8min
Zum Blog
Are you searching for marketing software? It's 2022, and without the right kit to implement your digital marketing strategy, you may be at a serious disadvantage. Of ...
reading time: 12min
Zum Blog
In the past, marketers would invest most of their energy and resources in mass media campaigns that mainly targeted a top-of-the-funnel audience through a select number ...
reading time: 6min
Zum Blog
It's 2020, and markets are expecting 2.05 billion digital buyers to be making their purchases online. For companies looking to thrive in the ever-growing digital ...
reading time: 7min
Zum Blog