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BEE Digital Growth Blog: Messbarkeit des Marketings

5 Marketing Objectives for 2024

5 Marketing Objectives for 2024

Manuela Krapf | 22 Dec 2023

As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...

reading time: 5min

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What You Need to Know About HubSpot Revenue Attribution

What You Need to Know About HubSpot Revenue Attribution

Romy Fuchs | 31 Aug 2023

If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...

reading time: 9min

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Hurry Up With Your Migration To GA4 (Google Analytics 4)

Hurry Up With Your Migration To GA4 (Google Analytics 4)

René Dallmann | 6 Jul 2023

Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...

reading time: 11min

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Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

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HubSpot Reporting | Best Practices

HubSpot Reporting: Best Practices and Things You Must Know

Romy Fuchs | 15 Sep 2022

Sales and marketing reports are powerful tools you can rely on when making essential business decisions and planning for the future. Each campaign you launch opens the ...

reading time: 10min

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Successful campaign reporting with HubSpot Analytics | BEE

Successful campaign reporting with HubSpot Analytics

Romy Fuchs | 26 May 2022

When your boss asks about the success of the last marketing campaign and requests to see the figures, you might ask yourself the following questions: How do I prove the ...

reading time: 8min

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Free vs Starter vs Pro vs Enterprise HubSpot Marketing Hub

Which HubSpot Marketing Hub is right for me? Free vs Starter vs Pro vs Enterprise

Cindy Hameed | 17 Mar 2022

Are you searching for marketing software? It's 2022, and without the right kit to implement your digital marketing strategy, you may be at a serious disadvantage. Of ...

reading time: 12min

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performance analytics

What is Growth Marketing?

Florian Schneider | 1 Jul 2021

In the past, marketers would invest most of their energy and resources in mass media campaigns that mainly targeted a top-of-the-funnel audience through a select number ...

reading time: 6min

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digital analytics

Why Your Company Really Needs Digital Analytics

Dominik Brunner | 27 May 2021

It's 2020, and markets are expecting 2.05 billion digital buyers to be making their purchases online. For companies looking to thrive in the ever-growing digital ...

reading time: 7min

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