Getting the right mix of content in your digital marketing strategy can sometimes feel like a mad science experiment. As a marketer, you're naturally wary of fad tactics ...
reading time: 9min
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Originally from French-speaking Switzerland and now in Zurich. Michel challenges himself again and again, for example when he strives single-mindedly to break new ground ...
reading time: 0min
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The power of influencer marketing remains a dominant force in 2020. The internet has created niche hubs of consumers, centred around recognisable figures who affect ...
reading time: 8min
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The start of a new year always inspires a fair amount of reflection on the efforts we've made in the past and whether we were able to achieve the goals we set for our ...
reading time: 7min
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In life and in business, success is achieved through a focussed and deliberate process. Sure, random and spontaneous wins can occur, but when you're trying to forecast ...
reading time: 8min
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What you can expect...and what not Let me get this straight. I do not intend to write a blog post to judge the “good,” “the bad”, “the ugly”. First of all, until I ...
reading time: 12min
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