Have you heard about Google Consent Mode v2? If not, don't worry - we've got everything you need to know about it here. Google Consent Mode v2 is an updated version of ...
reading time: 7min
Zum Blog
As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...
reading time: 5min
Zum Blog
If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...
reading time: 9min
Zum Blog
Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...
reading time: 11min
Zum Blog
Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...
reading time: 6min
Zum Blog
In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...
reading time: 7min
Zum Blog
Sales and marketing reports are powerful tools you can rely on when making essential business decisions and planning for the future. Each campaign you launch opens the ...
reading time: 10min
Zum Blog
A career in sales is, without a doubt, a challenging one. It requires an adaptable mindset, a tonne of objectivity and unfailing optimism. With 60% of buyers saying 'no' ...
reading time: 10min
Zum Blog
All new business software solutions are vulnerable to one key factor: the implementation process. Get this wrong, and you may as well have bought an untamed monkey as ...
reading time: 8min
Zum Blog