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Product development: From the small idea to the big vision

ZYKLU5 provides holistic and preventive strategy consulting for successful real estate projects for all 5 phases of a property's life cycle. We wanted to develop our diverse services into a few clearly defined and marketable products, with some standardisation. This entrepreneurial spirit was evident on the BEE website. It was important to me to not just bring a consultant or coach on board, but an entrepreneur. We worked out our differentiating positioning in intensive work sessions. The goal was also to design SOPs to shorten sales cycles and thus provide a positive customer experience. In addition, we wanted to develop a system that would make results predictable. All in all, we wanted to achieve greater efficiency by defining and offering our services as clear products.

Initial concerns that the project would be handled by BEE with a purely digital focus were quickly allayed. Ben Klein demonstrated a profound overall understanding of the subject. A small idea for a product development grew into a big vision. A new company! My advice to all companies that think visionary: Try it out!

Reliable partner!

BEE stands out from the competition

Lead Nurturing full: 15% more leads-to-sales conversions in 2 months

With the support of an experienced partner, we wanted to digitize and optimize lead generation and the associated processes - and set up truly efficient workflows. As a company in the chemical industry, we drive innovation and support our customers from the idea to production maturity. Our diverse range of services also includes private label products. Communicating this to the outside world and reaching the right prospects is a challenging task. We became aware of BEE Inbound through our network and a recommendation. BEE and Link Chemie have learned a lot from each other in a short period of time and since we are aiming for a long-term cooperation, this pays off measurably in the success of our lead campaigns. We are very happy with the performance and look forward to further knowledge transfer. Anyone who wants to be at the top of the digital market should turn to BEE.

We were looking for a HubSpot partner who could support us flexibly as a sparring partner in the implementation of HubSpot. Thanks to BEE's excellent contacts with HubSpot, we were able to negotiate an excellent deal with a lucrative discount for us. During the implementation, BEE showed us the way and how to go about it ourselves. Whenever we were unsure, BEE was there to advise us on how best to implement our use cases. I can recommend every CEO, marketing & sales manager to book a discovery call with Lanny from BEE. He takes the time to understand the challenges, gives useful tips and the call is not linked to any expectations or sales pressure.

The goal of the project was to build a powerful video portal as a lead engine. In the process, we benefited from BEE's inbound know-how and HubSpot expertise. The specialists have very broad knowledge and familiarize themselves with every detail of an application. After a thorough analysis of the possible solutions, we received top advice, which led us to the right decision. In the implementation, every one of our special requests was fulfilled. The cooperation was not only successful, it was also really fun.

Due to the merger of nexellent, Tineo and netrics to form the joint brand "Netrics", the task was to use the synergies for a best-in-class approach and to launch a joint presence. For this purpose, a new website was to be launched within a short period of time, which would not only carry the new positioning and branding to the outside world, but also contribute significantly to sales as a lead channel. Furthermore, the task was to migrate and unify everything from two CRM and marketing automation tools into one HubSpot instance. BEE's approach with an OKR approach convinced us from the beginning. With BEE, we found a professional sparring partner who we also trusted with the complexity - and who understood our requirements and met them in time and budget. We can highly recommend BEE when it comes to bringing complex issues into a digestible concept and then implementing it in a structured way and with a hands-on approach.

We worked with BEE to implement HubSpot CRM and design the entire customer journey to manage all our Portfolio Deals as well as creating a hands on acceleration program to help our portfolio companies growth more predictable and profitable. The BEE team exceed our expectations in any area: In-depth knowledge of HubSpot and best practices, hands-on mentality, excellent project management and very easy to work with. Book a call with them if you're serious about growth.

We couldn't ask for a better team and a better agency. The team is always available to answer our questions and help us with HubSpot. If an idea cannot be implemented at first glance, BEE finds a suitable workaround. Thank you very much.

BEE is an effective partner for the Time4Value initiative. The team brings good frameworks and knowhow and has particularly deep expertise in HubSpot. It is a great extension for all partners involved.

The transformation from a classic outbound to a holistic inbound marketing is a change project. BEE accompanied us in this important change and provided competent advice. With an enormous amount of experience, a professional approach, but also a large portion of passion, we were guided through the various topics. As a result, a solid and broad-based concept for the future positioning was developed. After a short time, this enables us to have a completely new market presence and to establish our new positioning.

We wanted to implement a CRM in the company that would also map the sales process with our partners. Among other solutions, HubSpot was up for discussion, but at the beginning we were not sure whether this CRM solution would be able to meet our requirements fully and with real added value - for both marketing and sales. A scoping workshop with BEE cleared up these doubts. The CRM migration to HubSpot and the set-up of HubSpot went smoothly and quickly. Thanks to the subsequent onboarding, which included a great deal of practical experience from BEE, we can now really use HubSpot on a broad scale. The sales processes are now mapped and Marketing & Sales are better "alligned". We came across BEE as a Swiss partner through a recommendation from our network. If you are undecided about CRM, I can only advise you: Call Lanny.

Our partnership with BEE has existed for several years. With BEE we have found a reliable partner at eye level, who offers us fast and agile professional support - for every challenge. Be it in the area of SEO, content, website or development. In the area of SEO, we have been able to enormously build up and optimize the visibility of our products as well as our visibility compared to our competitors in recent years. Prospective customers almost always come across our products and services during their online search. This is particularly evident in the cooperation with our partner Ortho-Walker. BEE's competencies cover all sub-areas of digital marketing. Within the scope of the agreed retainer, we access them again and again. We can only recommend BEE and look forward to a great cooperation in the coming years.

The goal of the project with BEE was to raise our profile and strengthen our presence on social media with a focus on LinkedIn. We want to establish ourselves as a personal coach and sparring partner who brings every SAP solution to the highest possible level of efficiency. To back this up, BEE also helped us formulate a clear positioning. We got to know BEE through a personal recommendation. We already had a good impression of how BEE works and could trust in a good cooperation from the first meeting, which was fully confirmed in the cooperation. BEE understood our concerns right from the start and provided us with dedicated support. The commitment of the team is just as outstanding as the result. Through a strategically planned roadmap, we were able to achieve quick wins that motivate us to do more. 

As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.

Already the preparations for the new homepage were very exciting and enlightening for us. In the positioning workshops, we went through the discovery phase for our Eichenberger self with a lot of momentum. We took this momentum into the implementation of the new web presence and together we created a terrific inbound ready website. Looking back, only good impressions remain. Wherever we show our new website, we receive great praise - the appealing design combined with well-structured content convinces all along the line. We can only recommend BEE as an extremely professional full-service partner at eye level.

Working with BEE, we implemented Hubspot completely at our company in record time. BEE was a great sparring partner for the further configuration and use of the powerful Hubspot Suite. Gladly again.

Targeted, efficient, and high-quality consulting and support through the conversion process to Hubspot. Thank you BEE!

Together with BEE, we successfully implemented HubSpot and other corresponding inbound measures. The BEE team has always supported us energetically and competently with their expertise, no matter where the shoe pinched. We particularly appreciated the uncomplicated and personal cooperation. So if you are looking for a top partner for successful inbound marketing, you certainly can't go wrong with BEE!

I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.

When restructuring our website, we were unsure how to communicate our services and develop the right storytelling for this, as we have a relatively broad range of services for a heterogeneous target group. In a coaching call with Lanny from BEE, I was able to pick up a lot of hands-on input that I can now implement on my own. BEE was able to show me a clear structure for the further procedure and thanks to the many examples also a clear guideline how we can structure the website. You can see that there is a lot of experience at work here and I can recommend anyone who is concerned with his website to book a non-binding conversation with BEE.

We wanted to reposition ourselves as a brand. BEE was recommended to us by a partner, and the approach was very congenial to us right from the start. BEE approached the topic in a target-oriented way and analyzed our external perception in a confident manner. The convincing concept and the new Brand Promise exceeded our expectations, and the key visuals and mock-ups derived from it inspired us right away. The result: a foundation in brand strategy at an excellent level. An important factor was the deep understanding of our industry and the Ambit DNA. I can absolutely recommend working with BEE. BEE scrutinizes on all levels and thus enables top results.

After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.

BEE is an important partner in the planning and execution of customer projects. They are always ready to step in and help us in areas we don't cover ourselves (like branding), or as support when we have an acute need for. We are very happy to work with BEE.

When we relaunched our digital marketing with Hubspot, BEE was the professional partner we were looking for. Pragmatic with a focus on the essentials, BEE enabled us to achieve clearly measurable, improved results in record time. Personally, I particularly appreciate the combined expertise and industry knowledge of the BEE team, which clearly goes beyond mere "thinking along", but serves as a benchmark and sparring for us at all times. The success-oriented collaboration is always based on clearly defined targets and is transparently measurable. Another advantage of BEE: As an IT company, we love to implement numerous things ourselves in Hubspot and to integrate them into the strategy and coordinate their execution together with BEE - BEE supports this agile, participative model in an exemplary manner.

BEE has been our partner for many years, always showing us new ways for productive campaigns and inspiring us with innovative concept ideas. We stringently and successfully carried out the construction of our new website and the HubSpot implementation with BEE. We can also rely on BEE's support for lead generation. The result is new creative campaigns, better visibility online through inbound marketing, increased awareness as a brand, fresh ideas for featured content and new leads. The talented BEE team is always ready to assist us!

Every company is different, has its own culture and way of working. The BEE team convinced us right from the start with their understanding, comprehension and response to our requirements. We always had the feeling that we were communicating at eye level. We have come to appreciate the uncomplicated cooperation. BEE went the 'extra mile' to understand how we work, what we could change and provided appropriate training/education to enable the operationalization of the new tools in a timely manner. Conclusion: Satisfied all around and even more successful.

BEE is a great partner for inbound and HubSpot services. The team is very knowledgeable, skilled and easy to work with. They are flexible in meeting business goals and adapting to them as well as client needs. I would highly recommend BEE to anyone looking for such services.

We were already using HubSpot, but we knew that we could significantly increase our visibility. For this, we were looking for a competent partner. BEE convinced us with their in-depth knowledge of our industry and a very structured approach. We increased our organic traffic by 25% within 12 months! BEE supported us effectively - and sympathetically - as a sparring partner in consulting and implementation. Today, we use HubSpot much more intensively and effectively.

We were faced with the challenge of increasing product awareness and conversion for a client in order to generate more leads - and ultimately more sales. After the market and potential analysis, we conducted an evaluation of various inbound agencies and quickly realized that BEE had the broadest expertise for our request.

Through BEE, we very quickly gained deep insight into how to successfully design and implement a comprehensive inbound marketing strategy. The initial goal was to create a detailed budget request for the client's management, aligned with a one-year roadmap.

In-depth expertise, extensive project experience and status as a HubSpot Platinum Partner make the full-service inbound agency the clear market leader in Switzerland. The strict focus on performance is also convincing. Results are measured against clearly defined goals (KPI's) - the current success status is fully transparent at all times, justifying the investment.

We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.

We were looking for new ways to generate measurable new leads. The inbound method seemed perfect for this - and we inevitably came across BEE. The initial concerns about dealing with the special requirements of a large corporation were completely dispelled in the pitch. Right from the start, BEE demonstrated a high level of expertise in performance-oriented marketing. Due to the profound preparation and the all-encompassing approach, the pitch alone provided us with real added value In competition with other agencies, BEE was miles ahead.

And we were not disappointed! BEE successfully implemented complex projects with us in a short period of time. After the successful new branding of the Asendia brand & launch of the website, the first leads followed. This is thanks to the creative measures BEE comes up with around the corner.

We also particularly liked the agile project management. Large projects are split into feasible sprints with a clear structure. The experts at BEE can assess exactly what is possible. Instead of empty promises, there are quickly measurable results. Project management is characterized by analytical and structured thinking and acting - top professional! Just like the ongoing support.

I can only advise every marketer: Get to know BEE and use their expertise for your company's success. BEE delivers what it promises!

Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment

BEE not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!

BEE helped us develop a strategy for continuous digital and automated customer acquisition. They not only explained to us how inbound marketing works - they also live it themselves. It's changed our mindset and culture for good. Just book the free strategy call with Lanny, it's completely no obligation. BEE takes its time and keeps an eye on your challenges during the consultation!

In an uncomplicated setting, you presented a very complex topic in a simple and entertaining way. The well-chosen practical examples rounded off the whole thing and made it easier to understand in a quick, refreshing way. I will gladly come again!

Our new eCampaign tool was designed and implemented by BEE according to our requirements and wishes. It meets our key objectives in terms of market design and customer interaction: versatile, intuitive, digital. The ECT facilitates digital customer communication for our campaign managers while offering them a lot of flexibility. Personalized digital measures can be realized easily and quickly with the ECT - from newsletters to events, contests and landing pages to complex customer programs.

BEE approaches online marketing as professionally as we do our customers in our J.7 salons. The structured approach and the cordial support of BEE has inspired and convinced us.

Based on professional workshops and consultations, we received a well thought-out and individual online marketing strategy concept for our company. We can only say: "Thank you very much" to the friendly team of BEE, especially Mr. Ben Klein, for the professional support in the conception of our digital marketing strategy and the implementation of our new website.

Keep it up...

We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!

BEE has supported us very competently in SEO analysis and building new landing pages. I would recommend the agency again immediately! The employees are very friendly and straightforward.

We have been relying on BEE's expertise for several years and have been satisfied with the very good cooperation on every project. Thanks to the expertise and competent support, we are able to achieve our goals. We can unreservedly recommend BEE and look forward to the future together. Thank you very much!

The experience with BEE over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

For years, we at netrics have been able to benefit from and build on BEE's know-how in inbound marketing! Professional consulting and interactive communication within projects are the most important experiences we have made with BEE. They live the inbound marketing approach throughout and recognize trends and news in these topics at the same time as the market does! But one special factor distinguishes BEE's employees...they speak the same language as the customer! And this only because they are familiar with the matter and can identify themselves with the topic or with the customer! And finally something personal..the highly competent BEE project manager Manuela Fiscelli makes every touchpoint a real experience. She surprises us again and again with new ideas and potentials! That makes fun!

The BEE.Potentialanalayse has shown us where we stand today and what an inbound marketing strategy could look like for us in the future.

With this generous advance from BEE, we have received impulses for new online activities that we would like to implement promptly.

Through the daily use of the Internet, one is not really aware of the technical processes in the background. A site that is excellent at first glance can quickly become outdated or no longer "function" in the sense of its creation due to constant further developments.

The BEE.POTENTIALANALYSIS has revealed some catching up to do in our Internet presence and has clearly shown where we can outdo our direct competitors with relatively little effort.

In the workshops, Ben Klein shared his valuable experience in inbound marketing with us and showed us how to design an online presence that is precisely tailored to our business needs - and to our target customers. Thanks to the structured approach, we were able to implement the new website within a short period of time. The cooperation with the team was extremely pleasant and constructive.

We are very pleased with the result - a lively website that efficiently supports our work. And our interested parties benefit from a quick overview of the complex subject matter as well as always up-to-date information in the blog.

Goal achieved! Through professional consulting and guidance in the workshops, we not only got to the point with our game plan, but also got the strategic kick-start we were hoping for.

BEE has given us a setup that we will continue through ongoing marketing work.

Our potential with inbound marketing has been given a roadmap and a face! Thank you for the many suggestions and tips.

In the intensive workshops, in which the basics and the first details for the gameplan were worked out, both the good ideas of BEE and their critical approach and inputs really helped us. What I particularly liked was that Ben Klein took a serious look at our ideas, but also came up with constructive counter-suggestions and optimizations that would achieve the best result. Within a short time, good first drafts for our website followed and the new pages were structured and implemented very quickly.

The BEE team is very friendly, technically very skilled and always helpful. The collaboration was really fun. We are just as enthusiastic about HubSpot. The software is very intuitive to use and the handling of our customer communication runs efficiently and highly professionally.

Best Digital Growth Partner in Switzerland. You are ahead of the game...

BEE convinced us with a clear structure: In successive workshops, a coherent inbound strategy including website design was developed and subsequently put into practice. The result is convincing and appealingly designed!

The BEE team has always worked with us in a courteous, competent and expeditious manner. We particularly like the strong results orientation and the focus on efficient technical processes in which the great creative ideas are embedded. This allowed us to create a really cool website that not only brings us a lot of positive feedback, but also new customers! And all this at thoroughly fair conditions for the entire BEE service package.

Ben Klein and his team developed a methodology with the BEE.Gameplan that helped us to tackle and solve a whole bundle of different challenges. Thus, the workshops resulted in more than a digital marketing strategy. In less than 3 months, thanks to BEE, we found answers for our new business unit, worked out the positioning, laid down concrete guidelines for digital marketing and got a concept for an inbound ready website! This was only possible thanks to the methodical approach, efficient workshops, open communication, lean organization and up-to-date tools that enabled easy collaboration.

With Ben Klein we also had a forward thinking marketing professional on our side, who with his business acumen and experience always kept the focus on the right topics and brought in new valuable ideas. Many thanks.

We took the path from the rough to the detailed together with BEE in several workshops. The approach included a look at the big picture, a clear structure and concrete tasks to achieve the goals efficiently and on time. Thanks to BEE's great understanding of our market and services, long discussions and explanations were unnecessary. The BEE.GAMEPLAN is the essence of how to achieve the goals we have set for the future.

BEE connects the topic "website creation" compellingly with "positioning", and in a way that I have not known from other agencies so far. And in my view, it is precisely this approach that is the key to a successful new website. We have now gone through these positioning workshops together with BEE. The process was intense, crisp, "to the point" and free of typical consultant attitudes. The result proves to us that this approach was the right one, so we also gave the green light for the second part "website creation with BEE".

As a proven specialist in both classic outbound and web-based inbound marketing, Mr. Klein was excellent at sounding out the potential and needs of our business and adapting our business model to the new requirements in our market.

Thanks to his profound know-how and good intuition to think into other business areas, our cooperation in the workshops turned out to be very efficient and in some areas extremely innovative. New ideas were taken up, critically scrutinized and included in the implementation. The exchange went far beyond typical marketing. Especially managing directors of smaller companies will benefit from this sparring in terms of business development.

Ben Klein and his team were well prepared, very structured and took a detailed look at our market and our company. In the workshops, modern tools were used, the individual participants were picked up and their own views were clearly presented.

The cooperation was extremely collegial, open and efficient. My workload was mainly limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant.

The developed gameplan became a central instrument of our marketing, thank you Ben!

BEE's approach was very structured and well organized. We received very good templates and thus had an excellent basis for copywriting. We were supported by the employees with a lot of expertise and creativity.

We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially in terms of the modernity of the design and the dynamism it radiated.